Five senses of shopping
January 6, 2003 | Business & Commerce
Douglas Ruskoff wrote a well-researched riff on shopping mall design for CBS Sunday Morning in December. "The science of retail design ñ what the industry calls ëatmosphericsí ñ was born by accident in 1956, with the very first shopping mall, ìthe southdale centerî in Minnesota. This realization of an ìindoor main streetî provided laboratory conditions for the study and influence of shopping behavior."
