SMBmeta and spatial web searching

Dave Winer points to Trellix’s introduction of the SMBmeta file format. From their introduction: One of the major drivers of the US economy are small and medium businesses (which we’ll call “SMBs”). [….] This document describes a data file format and associated services designed to help those businesses in their use of the Internet. The file format is also available.
Comments from David Weinberger, Paolo Valdemarin and JY.
I’ve thought about the business issues surrounding spatial searching and how the web could help small, local buinesses for a long time. In addition, I’ve worked with a couple of skilled engineers who are deeply experienced with developing spatial searching within relational databases, and have discussed this idea with several other engineers who have worked on related services. It turns out that up here near Dartmouth College, Hanover and Lebanon, NH are something of a hotbed in geo-spatial data, with Geographic Data Technology (Polk), Vicinity (Microsoft), Etak (TeleAtlas) and others all located here.
At the base level, you want to be able to go to Google and say, Drycleaners near me, or, Resturants open for lunch. This is a handy way for the locals to learn about new businesses, as well as relocated people to get oriented. Obviously business travellers are always trying to find out about products and services when they are on the road (because you can only eat at so many TGIFriday’s before you want to jump off a bridge).
At the second level, what if you want to find a new car mechanic? First, a listing of, Mechanics within 20 miles might be nice. But then it would also be handy to have an ePinions-like service to get local customer reviews: These guys are great, Those guys are slow, That one mechanic they have really knows how to debug funky engine noises.
Finally, after all that is in place, we can have the infrastructure for consumers to post their desired-service lists — a file that would help marketers target people who actually might be interested in what they’re selling. This file would say, Talk to me about what you offer in X area, and I’ll listen. This is a bit of an improvement over the existing carpet-bombing techniques of the direct marketing community.
The Yellow Pages are a very profitable business, and this scheme could virtually replace it, with many value-added network-effect features unavailable in print. I’d be interested in working on this if the opportunity arose.