Good post from Jeffrey Veen on his design process.
Rather than figure out how to design for your audience, design for yourself after becoming like your audience. At that point, I find, snap decisions become good decisions.
The problem, of course, is doing this commercially – doing it on cue. How do you write a proposal that suggests that I’m going to “do a tremendous amount of homework, then just wait for the answer. Oh, and it’s going to be really, really painful as we wait. Really painful. Sorry.”
I know exactly what he means.