From The Mailbag

Another classic:

Dear notio.com,

My name is Chris, and I manage a web site about “Stretch mark” at: [URL removed].

[Holy crap. You wouldn’t believe how many ads come up if you Google that!]

I recently found your site http://www.notio.com by searching Google for “Stretch mark treatments”. I think our websites have a similar theme, so I am very interested in swap links.

What do you think dear readers? I passed on the gambling ads, should I go for the stretch mark treatments instead? ;)
Who are these people? And do they actually make enough money to keep doing this, or is it constant churn of new rubes coming into the game? If they are making lots of money, doesn’t that make you depressed? If it’s constantly new people, what does that tell us about the nature of hope?