Getting Real

37signals has released their new eBook on web application development, Getting Real.

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.

I’ve bought a copy, and I’m sure I’ll agree with a lot of it. $19.
Also, continuing to break out of the box, they have new business cards. Weird-shaped business cards are cool, and they make a great first impression, but having experimented with this, and having received many non-standard business cards over the years, I think the humble standard card is the best long-term approach. Odd-shaped cards are easy to lose, hard to store, and soon end up looking dated.