37signals has released their new eBook on web application development, Getting Real.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.
I’ve bought a copy, and I’m sure I’ll agree with a lot of it. $19.
Also, continuing to break out of the box, they have new business cards. Weird-shaped business cards are cool, and they make a great first impression, but having experimented with this, and having received many non-standard business cards over the years, I think the humble standard card is the best long-term approach. Odd-shaped cards are easy to lose, hard to store, and soon end up looking dated.