Photohistory of the Netflix mailer, from 1999 to the present.
2000: Customers are asked to peel off a sticker to reveal Netflix’s return address. The design is eventually deemed too complex.
A well-captioned tour through iterative product design – what is the most convenient, cost-effective, earth-friendly, practical DVD mailer? (Remember that you want to send 1.4 million DVD’s a day.)