Thanks to my friends at CDS, I was able to enjoy The National Pastime tonight: The Atlanta Braves vs. the Washington Nationals at Turner Stadium in Atlanta. I uploaded 15 photos to Flickr.
There’s so much to say, and it’s so late to say it. Even though we were outdoors, watching a live event, it was unbelievably multi-media. The screen was huge and bright. In the photos, you can see the sun shining on the field, and it’s brighter than the screen in my living room.There are cheerleaders now in baseball—someone said, “You gotta stick with the National League, they’re more misogynist.” Every moment of the game is branded—the Holiday Inn Instant Replay, the NAPA Cap Shuffle, fireworks coming out of a Coke bottle. I can’t even begin to name them all. There were all sorts of behavioral conditioning—short snippets of songs that had specific audience responses, an electronic repeating tomohawk logo that ran around the horizontal screens in a chopping motion that cued the audience to make a chopping motion with their arms, etc.
It was a fun time, especially going with a dozen people, some of who were big baseball fans, and some of whom hadn’t been in 10 or 20 or 40 years. The game itself was fairly pedestrian, with hardly any hits, but it had its moments of excitement and tension. It was faster-moving than I remember it, and I missed a couple of big plays just because I was exploring camera settings for a moment. The irony level was set to max pretty much as soon as we walked in the place (see the photo of the booth selling “The future of Ice Creme” for instance) and it was so American you couldn’t believe it. I’d go again, especially with a better camera and an attitude to drink Budweiser in plastic bottles washing down a big honking hotdog and a $6 bag of peanuts. Who knows, I might even go for some cotton candy and a Sno Cone for desert.
[Update: Kottke & Megnut and friends attended the Yankees/Red Sox game at the same time.]
June 8, 2006