Strategy is a Commodity

Umair on strategy and creativity:

In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes – even strategies) at the heart and soul of the firm.

The low cost of building web applications means creative startups have many golden opportunities in front of them.