Strategy is a Commodity
July 13, 2006 | Business & Commerce | Products & Opportunites
Umair on strategy and creativity:
In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes - even strategies) at the heart and soul of the firm.
The low cost of building web applications means creative startups have many golden opportunities in front of them.
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