Mattresses
January 2, 2007 | Business & Commerce | Products & Opportunites
How to cut through the marketing gimmicks.
The secret to mattress shopping is that the product is basically a commodity. The mattress biz is 99-percent marketing. So just buy the cheapest thing you can stand and be done with it, because they're pretty much all the same. And that's all you need to know.
Not sure I agree entirely, but it is a confusing market, with lots of re-branding, and essentially the major differences are firmness and price.
Comments
It gets even more complicated when the man who is selling you the mattress, to whom you've just given all your home address and phone information for delivery purposes, proceeds to give you his phone number and suggests you go out some time. This after a conversation about his step-daughters who are about your age. Blech.
Posted by: Sassy Pants
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at January 3, 2007 12:59 PM
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