Better to ignore than to critique

dayna boyd: “In an attention economy, it’s better to ignore than to critique.”

I’m deeply disturbed by the proliferation of troll-like behavior in contemporary life. Why are public figures increasingly appearing whose whole identity is wrapped around driving others batty? Why does it seem as though more people are starting to write controversial books purely to make money off of the attention they receive when others attack them? Why are reputable publications publishing these authors’ tirades against others that are intended specifically to draw them out in a public fight? I guess we know the answer… Or at least the equation. Attention = money. And in the world of media, attention = advertising revenue.