Rich People Don’t Care About Gas Prices

Great essay, with attitude, on why Ford, GM, and Chrysler are sucking eggs so hard.

We’re looking at two strategies here. Toyota: build affordable transportation for the masses at a quality level that slightly exceeds expectations relative to price. GM et al: build oversized, under-engineered and fuel inefficient cars for people who don’t care about money while palming off sub-standard cars on mainstream customers.

Recall that GM has underfunded its pension and Ford just laid off bought out 40,000 workers, and you realize how they’ve already lost the game. There won’t be any decent American cars to buy in a few years. Just government subsidized Yugo-clones that attempt to preserve a national pride of manufacturing. Oh well; we still have the entertainment industry.