How to cut through the marketing gimmicks.

The secret to mattress shopping is that the product is basically a commodity. The mattress biz is 99-percent marketing. So just buy the cheapest thing you can stand and be done with it, because they’re pretty much all the same. And that’s all you need to know.

Not sure I agree entirely, but it is a confusing market, with lots of re-branding, and essentially the major differences are firmness and price.